To create an engaging online product film to promote the latest Timberwolf chipper, has to be upbeat and appeal to the demographic of the clientel. Has to show the chipper in action with all of its new features in an exciting and clear way.
We went back to the grass roots of what has made the Timberwolf product films successful in the past and noted the production value areas that we had already implemented in our productions. Our thought process was to now not over complicate the next product film, but build on the success of what has already been achieved. As we were working with new product features it was easy to consider new production elements to compliment these without having to weave in a complicated narrative. The introduction of a Ronin M for fluid tracking shots combined with the new Blackmagic Mini URSA meant we were able to give the film a new cinematic look with classy production value.
Currently sat at 30,000 views, the video has captured the desired audience and given the product real impact on social media channels with a large audience reach and stats showing people are watching beyond a minute into the video.
The video has also had a wider use and has been used on large screens at trade shows.
Smaller cuts have been made to promote brand competitions on social media and general cross promotion.