As we near end of production on our latest commerical with brand Baxter & Baxter we release a second teaser trailer for their upcoming seasonal commercial.
Trailers are great for building hype and increasing engagement prior to a big release.
With facebook becoming a cost effective solution for promotional spend, recent trailers have seen large viewing figures. Now that’s diifficult to tell whether that has converted into physical sales, but the brand awarness and engagement across social media platforms has been huge.
We urge brands to shout about the filming process, its free content and looks cool too.
Typicaly trailers are most effective at 15 – 30 seconds and usually don’t make much sense as long as they leave you with wanting to watch more.
It won’t be long before we see the John Lewis Christmas advert, predicted around the 6th – 9th November. Watch their campaign and you will notice the teaser trailer doing the social media rounds and then the full commerical will hit the web and TV days after.
Check out our latest teaser for Baxter & Baxter soon to follow up with the full Christmas commercial.